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What colors is your brand incorporating into your trade show booth design? Meanwhile, some brands incorporate both! Similar to trade show seating, each approach to signage and graphics has its own list of pros and cons and will work in different ways to attract consumers. Some brands choose to have vertical signage to help attract more attendees as they walk by, while other brands incorporate large signs into their trade show booth that act as the focal point. In order to promote easy reading and ignite interest, the font used on the graphics should be simple in color and design. The signage should be bold and big, so it can be viewed from a distance and draw attendees in. Trade show signage and graphics are the easiest and fastest way to get your brand’s message to your audience. How will your trade show graphics and signage impact your brand? Instead of seating, consider incorporating other marketing strategies such as trade show games, contests, media, samplings, presentations, and so much more! 3.
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Don’t sweat it! There are plenty of other ways to encourage attendees to stay engaged with your brand at your trade show booth. If your brand can’t afford trade show seating or your trade show booth simply doesn’t have enough space to offer seating to attendees. Each seating arrangement is unique and has its own set of pros and cons. The choice at hand depends on what option is best for your brand and what type of atmosphere you want to portray. Some exhibitors choose to have bistro seating to encourage comfortable one on one conversation, lounge seating to allow multiple people to sit and have flowing discussions, or high top tables with no chairs to make their trade show booth space more like a cocktail party. When it comes to trade show seating there are a variety of different styles your brand can choose from. There is no overall correct answer, however, many trade show exhibitors find that incorporating trade show seating into their booth design is beneficial to their brand because it encourages attendees to stay an engage in conversations between fellow attendees as well as sales. Is there a seating area or place for attendees to gather?Īnother aspect of trade show booth design that your brand should consider asking is what type of seating area, if any, your booth with have. When developing the questions, be sure to include questions that will provide detailed answers that will benefit your brand’s business goals. Ask them why they feel that way and what could be done to improve the design. Based on the theme and design of the booth ask them if they would be interested in approaching or deterred from entering. One way to do this is by showing the design to a group of family, friends, or coworkers that are not involved in the trade show booth design process. No matter what your trade show theme is, be sure to take a step back and try viewing it from the perspective of an outsider. Attendees are more comfortable if they are welcomed, so opt for open space if you want them to feel a sense of freedom within your booth. Therefore, when planning your trade show booth theme, consider what impression your brand wants to give. Before they start to interact with members of your trade show team, they will begin to develop opinions and associations about your brand based on your trade show booth’s style, color, and design. How should attendees feel when entering your trade show booth?Īn attendee’s first impression of your brand begins the moment they see and enter your trade show booth. Trade Show Booth Design – 5 Questions You Should Ask 1. The following questions are a great starting place to help your trade show team design a show-stopping booth. Some important topics to think about as you plan your trade show booth design include:
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5 Questions to Ask When Designing Your Trade Show BoothĪre you exhibiting at an upcoming trade show but aren’t sure what trade show booth design is best for your brand? Two important aspects to consider when planning your booth design are what first impressions your design says about your brand and how attendees will perceive it.